Drive to web: How to move your B2B customers to online ordering

How to manage a change in process successfully

Strong B2B relationships with customers and key stakeholders are critical for manufacturers and wholesalers to succeed. That is why when you make a change to your ordering processes, you need to ensure you are communicating effectively and regularly with your customers.

If you have taken the important step to move your manual sales order process online or are about to embark on this journey, then there are a few considerations to ensure your customers come on the journey with you. Read our latest blog for steps you can take to ensure you set yourself and your customers up for success. 

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Marketing Strategies for B2B Web Stores

B2B Ecommerce Marketing Strategies

You have successfully launched your new B2B web store so it’s time to sit back and watch the orders roll in.. right? As a famous movie once said, ‘Build it and they will come!’ However you have built it, but they did not come.. so why not?

With over 2 billion websites in the world, how can you ensure your current customers and prospects can find you and will keep coming back time and time again?

Read our latest blog to find out!

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4 Reasons Your Business Needs Digital Customer Self-Service

4 reasons your business needs digital customer self-service

The move towards digital customer self-service is a trend most B2B organisations are getting on board with. A recent McKinsey and Company APAC study highlighted the dramatic shift from in-person selling to digital selling since the onset of COVID in 2020. 

‘Only 20–30% of B2B buyers want to ever interact with reps in person even in their ideal/post-COVID-19 model’. 

So what exactly does digital self-service entail and why does your business need it?


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Web ordering for improved customer service

Six ways moving online will deliver great customer service

“It takes months to find a customer… seconds to lose one.” –  Vince Lombardi

There are many benefits to moving your manual ordering processes online such as creating cost-efficiencies, decreasing manual errors and increasing overall revenue in your business. But one of the biggest impacts that is often overlooked is its ability to improve your customer’s satisfaction levels to keep them coming back time and time again.

Businesses aim to provide a great customer experience but yet often let their internal processes get in the way of really being able to do this. According to Hubspot “Customer experience is of critical importance to the sustained growth of a business. It's important to ensure a positive customer experience so customers build brand loyalty and affinity, evangelize your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers.”

So how can an web ordering system help to retain and delight your customers? 


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Developing an ecommerce strategy

Get your business ready for eCommerce

Moving to an eCommerce platform provides many benefits for your business but it is important to ensure you are properly prepared. The most important first-step is to create a comprehensive eCommerce strategy that clearly outlines what your goals are and how you will achieve them.

In this blog we cover a few essential areas of consideration to help you prepare a comprehensive ecommerce strategy document prior to launching an online store or ordering system.

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